OPEN PRICING PRACTICE

At the Know Yourself we know that being honest and transparent about our magazine costs gives our customers an opportunity to make an informed choice. Most organizations in the market belong to the old Culture of Secrecy and keep their costs private in a fear of giving out some of their 'precious' advantages or secrets. However, in doing this they may never fully establish a trusting and functional relationship with their customers, colleagues, business partners and the society as a whole.

 An open market for sharing prices, cost and information of the current service providers puts the company in a much stronger position for negotiation than does a confidential and conventional market practice. Fair pricing requires transparency in the marketplace, and it is much needed condition for competition, which in turn has a moderating effect on pricing. When all of the potential distributors are aware of each other's rates and what the magazine is currently paying for the present supplier, they can approach the magazine with a better quote. Also, the readers of the magazine will have a clearer understanding of how their money helps to fund the magazine. Seeing the production costs involved, as well as profits the magazine makes out of their sales of other goods and services, helps the customer to decide whether they are receiving a fair and ethical product for the price they paid. If not they always have the option to shop around and compare the company values and principles.

 Based on market economics, business' who refuse to share production costs with their customers and partners, put themselves at a distinct disadvantage and may end up paying more money than they would if they openly shared information.

Click here for fair pricing PDF.
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